Creighton Yost is the Senior Director of Search for Getty Images, the world’s preeminent photo, illustration and video licensing and editorial rights company. He studied Visual Arts at Booker T Washington, with a focus on sculpture. He obtained his BFA in photography from Kansas City Art Institute, an MBA from University of Massachusetts, and has completed special operations training for the US Army at the JFK School of Special Warfare, and is a combat veteran of Iraq.
The continual threads of creativity, observation and critique have been the constant shaping forces behind a successful career that spans several industries. Refusal to adopt a “What’s your 5 year plan?” plan and a desire to always take the road less taken despite assurance of outcome, and armed only with curiosity and discipline, has been the root of success that was seeded and nourished by Booker T Washington.
Establishment of a successful career as a photographer working with clients such as Neiman Marcus and American Express provided insight into what makes an image beautiful and commercially viable. This knowledge opened doors to an opportunity to innovate creatively in visual merchandising for REI, creating content for and launching their first web site and social media presence. The balancing of creative team management and business processes resulted in being recruited by the startup Amazon.com
that resulted in nearly 10 years of managing online merchandising, marketing and content programs that defined an industry. After a year of deployment to Iraq as a US Army Psychological Operations combat team leader, and three years executive producing award winning commercials and videos for Dell computers, the current role in IT as the owner of the global search results algorithms and search user experiences for Getty Images presented itself.